Amelia Tan

I am currently pursuing the Diploma of Design in User Experience, where my academic journey encompasses various core modules. These modules have provided me with a comprehensive grounding in essential UX principles and methodologies. Consequently, I have been able to work on numerous different projects, each serving as a vital opportunity to directly apply, test, and refine the specific and diverse skill sets that I have acquired throughout my formal studies

As the Assistant Head of Marketing for Electronic Music Production, I am responsible for strategically driving public engagement and maximizing event attendance by developing and executing comprehensive digital campaigns. This includes formulating a targeted, data-driven social media strategy across platforms like TikTok and Instagram, where I oversee the end-to-end production of all content, from ideation and scripting to professional editing and deployment. A core duty is curating highly engaging Instagram Stories (featured prominently in Highlights) and ensuring all promotional material effectively translates digital interest into confirmed attendance, ultimately achieving the highest possible turn-up rate and ticket sales for events planned by the EXCO. Furthermore, I am the lead creative responsible for visualizing and defining the thematic aesthetic for all upcoming events, personally executing the design of all official promotional posters and supporting collateral to maintain a cohesive and compelling brand identity across all public-facing communication.